brand
client
location
Nike
XYZ/ Hotel Creative
Kings Cross
 
 

concept:
As part of Airmax Day 2017 Nike put on an interactive and immersive experience for consumers to celebrate 'Air'. The event took place in a studio space in London's Kings Cross. 

method:
Shape worked alongside XYZ and Hotel Creative to develop and construct several separate elements of this event. We created an 8mx8mx4m room to house all of the centrepiece elements for the event, the neon and LED domes to show the timeline of Air Max, a polystyrene VaporMax sole that was projected on to. Acrylic display cases with LED lighting to showcase different colour ways and designs of the Air Max.

materials:
Sheet materials - mdf/ply, acrylic, polystyrene, carpet, metal, spray finish.

lighting:
Neon and LED

Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative
Experiential Event/ Nike Air Max Day/ XYZ/ Hotel Creative