brand
client
location
Nike
Hotel Creative
DSM
 
 

concept:
To refresh the current basement Nike Lab space in Dover Street Market through a basketball/fashion sense.

method:
The design involved OSB basketball back boards cnc'd, and then slotted together. The design involved a lot of technical drawings to work out how the boards would slot together. There were so many interlocking pieces, our construction time was spent ensuring all the sections went together correctly while at the same time making sure the structure was safe. 

materials:
OSB, acrylic

lighting:
Neon and LEDs

Nike/ Hotel Creative/ DSM
Nike/ Hotel Creative/ DSM
Retail Display Production/ Nike/ Hotel Creative/ DSM
Nike/ Hotel Creative/ DSM
Nike/ Hotel Creative/ DSM