This store takeover by Nike celebrated the Mercurial launch at Pro Direct on London's Carnaby Street. The event aimed to engage younger consumers in the Mercurial lifestyle.
Shape worked closely with the design and production team at Hotel Creative to create several elements of this store takeover for Nike Mercurial. We constructed glass plinths to showcase the new shoe, programmable chasing LED chevrons were integrated in to the walls, and we also installed RGB LED lighting fixed in to the basement of the store as a permanent feature, which illuminate the glass paving bricks.
Glass, sheet materials, acrylic, plastics, mirror glass.