brand
client
location
Nike Mercurial
Hotel Creative
Pro Direct
 
 

concept:
This store takeover by Nike celebrated the Mercurial launch at Pro Direct on London's Carnaby Street. The event aimed to engage younger consumers in the Mercurial lifestyle.

method:
Shape worked closely with the design and production team at Hotel Creative to create several elements of this store takeover for Nike Mercurial. We constructed glass plinths to showcase the new shoe, programmable chasing LED chevrons were integrated in to the walls, and we also installed RGB LED lighting fixed in to the basement of the store as a permanent feature, which illuminate the glass paving bricks.

materials:
Glass, sheet materials, acrylic, plastics, mirror glass.

lighting:
RGB LEDs.

Retail Display Production Mercurial Plinths
Retail Display Production Mercurial Wide
Retail Display Production Mercurial Exterior Wide
Retail Display Production Mercurial Chairs
Retail Display Production Mercurial Plinth Close
Retail Display Production Mercurial Barber Chairs
Retail Display Production Mercurial Exterior Close
Retail Display Production Mercurial Plinth Wall
Retail Display Production Mercurial Plinth Wall 2